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How to get Leads That Convert in the Utility, Recycling and Environmental Sectors

We understand that all three pillars of sustainability are important to your business, and how key it is that you spend the majority time focusing on what you are good at...


Perhaps that's:

Carbon reduction

Energy efficiency

Water efficiency

Plastic reduction



Land Management

Alternative Energy


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myBrightside specialise in Social Lead Generation and Managed Intent Data for businesses with Sustainability at the core, and it is our mission to help save you time and energy in finding qualified sales opportunities, book sales meetings into your diary and build you a database of leads full of your ideal customers.

Here’s a few tips on how to get leads that convert in the utility, recycling and environmental sectors: 

Identify your ideal customer 

You probably already know who your ideal customer is (if you don’t, contact us and we will help). However, do you know where they are, their names, and who the decision maker is? Even better, do you know if they have an Intent To Buy  your solution?  


The key is getting the best live database possible which, after years of testing and searching, we have two suggestions for: 

LinkedIn Multitouch Campaign

A comprehensive industry-leading B2B Database​

Create an effective approach


People buy from people. 

Why waste time speaking to 1,000's people trying to convince them of your service, when you could speak to qualified people everyday that you already know have a definite interest?


This is how our service works, we don't want to replace you, we simply turbo-charge your productivity and focus on the important stuff (like winning more business). Our market leading strategies will secure you more qualified leads.



LinkedIn conversations 

LinkedIn is the worlds biggest platform for new business. It’s huge and if you know how to gain targeted new connections and start a meaningful conversation you will see results. myBrightside will allocate you with a dedicated Account Manager and Trained Appointment Setter.  They become part of your business and they will connect, engage and convert your audience into actionable leads that help you meet your sales growth aspirations. 



Email outreach 

Using our multitouch approach, we segment all of your agreed target customers and generate their business email address so we can keep the engagement going through email drip sequences. Our multitouch approach will personalise and make your campaign the most optimised it can be. 

Engage with our Multitouch method




Create leads and book appointments

Meetings booked with qualified people who already know you as a person and are in the market to buy your services is key. 

If all of the above seems like a lot of work, please enter your email after clicking the button below, and we will tell you how we can make it so all you have to do is turn up to the meetings: 

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